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Consultant by Day. Artist by default.

Hired as McKinsey’s 1st Content Marketing Specialist, I’m now bringing my 10+ years of content marketing experience to you – with stories that sell, and creativity that converts.

I’m also a singer, songwriter & entertainer who’s just released a new album and taken her signature mania to the stage.

Hi! My name is Shrutika.

Over the last decade, I have played multiple roles in the Content Marketing ecosystem, helping some of the world’s best-known brands navigate a world that is increasingly sensible, sensitive, and savvy. 

My experience includes working as a Brand Strategist, Creative Director, Writer, and Editor, both at the helm of growing teams, and as an individual contributor.

I have managed the planning and creation of app, website and 020 user journeys, along with the text, design and video content needed to drive users along these journeys.

I am a big believer in the power of AI and can help your brand leverage it to create a sustainable content strategy that drives real business outcomes, rather than just create content for content’s sake.

Some of the brands I’ve helped

Some stimulating projects

MOXIE BEAUTY PVT LTD
Industry: D2C Haircare Brand
Role: Brand & Content Consultant

  1. Setting up the brand identity, inc. name, colours, key assets
  2. Establishing creative and content strategy, team and processes
  3. Quality control for online & offline collaterals, inc. Website & IG

WORLD GOLD COUNCIL
Industry: Jewellery
Role: Content Strategist

  1. Conceptualisation of Jewellery Journey campaign – including promotion
  2. Creative Direction for all videos, and Hub content to increase its reach
  3. Editor for related campaign content for blog, newsletter, social media

META INDIA
Industry: Social Technology
Role: Creative Director

  1. Setting templates for Case Studies for Meta for Business that are still in use today, across functions and geographies
  2. Conceptualising Product Awareness and Industry Information campaigns for Meta India’s FB Page around sensitive topics

SALESFORCE INDIA
Industry: Enterprise Technology
Role: Content Marketing Strategist

  1. Creating of content strategy for Salesforce India’s Blog, including identification of key buckets, formats, themes and writing style
  2. Creative direction for some key assets, including the Salesforce India Consumer Stories E-Book, now a regular publication

Go ahead. Brief me.